Yep...I really was not into the fruit taste profile myself but the three layers (fruit, spice, smoke) are pretty darn good when done right.
We started out just mixing around our fruit woods during the smoke (we use a lot of plum in place of pecan or cherry now with hickory for a base) and then began experimenting with the moppin's. We tend to only use the fruit chipotle on the pork or yard bird - presenting a fruity brisket in Texas will pretty much guarantee a DQ if not a lynching :/
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