Not trying to make light of a very bad wreck, but one of the first things I thought about were those Carftsman Tool commercial where the maintenance guy, with a tool box, is watching some sort of sports activity (bowling and gymnastics vault come to mind) when the aparatus goes hatwire.

That immediately came to mind as a great way to get Hand's team to snag Craftman Lawn and Garden line as a sponsor.

Make the best of a bad, right?